These people are motivated, enterprising, and want to put their name on the world. But they also care about people and generally don't want to compromise their morality to get a sale done. They are persuasive yet honest. They don't want to be seen as a shark or sleaze. This high inner regard for morality might stifle them in the short term, but will be an asset in the long term as they develop a reputation as a high-integrity person.