Gift giving is one of the more misunderstood love styles. Just because high scorers like to receive gifts does not mean they are necessarily superficial or materialistic. Rather, these people are moved by the thought and effort that a loved one has put into choosing or finding a token of their love. In this way, gifts are not just a transaction but a sign that your loved one has been thinking of you and prizes you enough to make a sacrifice even when you are not together.
As expected, high scorers are also more likely than average to put thought and significance into giving a gift. And as a result, they expect the receiver of the gift to show the same kind of care and appreciation they would show.
As is the case with some of the other love languages, it is important for people who value gifts to separate gifts into two categories: gifts that are a sign of existing love and gifts that are a sign of gaining love. While gift giving is healthy in the former, it can be manipulated in the latter. Fall in love with the person, not simply the gift-giver.
People who score low on gift giving tend to see gifts as a superficial sign of love, in comparison to the other love styles. While they will appreciate a gift from someone they truly love, if a gift comes from someone they are on the fence about or not committed to, they might withdraw or feel like the other person is trying to buy their love.