These people believe that we should each do our part to respect the rules and traditions of society through following group norms and self-restraint. They value collective wellbeing and group harmony over unrestrained individual expression; thus control over impulses that would upset others or harm group norms is a virtue to these people. They accept the customs and ideas of their culture or religion and believe in obedience, self-discipline, politeness, and honoring of parents and elders. Their own identity and self-esteem is partly derived from that of the group’s and so their actions are often motivated by the wellbeing of the various groups they belong to.
There are two underlying values in this element: conformity and tradition. These two values are close in their motivations. They each share the goal of valuing socially imposed expectations over the self, but they differ in their focus of social expectations. Conformity focuses on subordinating oneself with those one frequently interacts—parents, teachers, and bosses, while tradition focuses on subordinating oneself to abstract ideals like religion and or culture. Additionally, conformity emphasizes adherence to contemporary group expectations while tradition is about subscribing to expectations from the past.