People whose signature love styles include words of endearment feel love through written and spoken words that uplift, support, or empathize with them in a positive way. For these people, words really do matter, and while a loving deed is appreciated, if it comes at the absence of loving words, those actions can fail to strike a note. Moreover, because high scorers have a sensitivity to praise from loved ones, they also have an equal sensitivity to insults or callous words. To be clear, words of endearment are not just compliments—certainly not empty compliments. It is about making people feel like like they are heard and understood, that you value their identity and thoughts, and that their feelings are valid.
People who do not readily need words of endearment do not desire external validation readily. To some extent, they might even find compliments off-putting if not altogether repulsive. Low scorers particularly question the sincerity of compliments from people who do not know them well.
People who need words of affirmation can fall prey to a kind word from an otherwise bad-intentioned stranger. To a master manipulator, words of endearment can be a tool to gain favor over you. Watch out for people who are not straightforward or seem to always say the right thing. Like all love languages, words of endearment are a source of feeling loved and should not be mistaken for a source of falling in love.