Alternative Lifestyle

Believes in alternative relationships, lifestyles, and gender roles.

Animal Lover

Child-Rearing

Conscious Eating

Interest in Cooking

Family Focused

Interest in Film

Fitness

Interest in Gaming

Interest in Fashion

Minimalism

Morning Person

Interest in Music

Night Person

Outdoorsy

Interest in Reading

Religious

Saver

Secular

Shopper

Spender

Interest in Sports

Traditional Lifestyle

Urbanite

Cares for the welfare of animals and pets. Desires pets and like taking care of them.

Good with kids. Enjoys taking care of and spending time with children.

Values good diet and health. Makes nutritionally conscious food choices.

Likes cooking: learning new techniques and recipes.

Prioritizes and invests in the needs and well-being of their family.

Interested in watching movies, and film as an art and cultural force.

Exercises and stays in shape. Physically fit.

Likes video games and video game culture.

Enjoyment and investment in following and expressing oneself through clothing and accessories.

Owns few possessions. Their purchases are not unique or part of their identity.

Most energized in the morning. Naturally wakes up early.

Listens to music often. Spends time discovering and researching music.

Prefers evenings. Is more alert, energized, and productive in the night than morning.

Enjoys spending time in nature and moved by its beauty. Has a spiritual connection with the nature.

Saves for the future. Spends responsibly. Thinks consciously about spending decisions.

 Not associating with a particular religion or faith.

Enjoys shopping. Has a variety of possessions. Purchases reflect their identity.

Easily spends money. Sometimes irresponsibly.

Interested in watching sports and following players/teams.

Believes in traditional relationships, lifestyles, and gender roles.

Prefers the city to the outdoors. Enjoys creature comforts.

Alternative Lifestyle

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